To simply put it, a blog is where you share information and valuable content that could benefit people within your niche who come to visit it. Running a blog could be profitable if you mainly know what you should be doing.
Usually, the more you update your blog with the latest and valuable information, the more you would keep getting new and repeat visitors. These days it is much more challenging to keep the attention of blog readers fixed on a single page, so what can you do to get the most out of your marketing blog?
Here are seven tips that can help you.
1. Build A List
You should collect your blog visitors’ email addresses and add them to your email autoresponder. You can do this by creating an opt-in form in your blog where visitors who come to your site can sign up for something that gives them value. It could be a freebie or anything, so long it gives them value.
That way, you can contact your visitors using the email addresses they provided. Via email, you could let them know of any new posts you make or any new offer that you think might benefit them.
2. Ask For Suggestions
Asking for suggestions is a great way to make your blog like a community. You could make a blog post seeking the recommendations of your readers. You could ask them what topics they would like you to write about in your blog.
You could also seek suggestions by sending a mail to your email list asking them to reply with their recommendations. You should take these suggestions and write blog posts on the topics. Doing this would help you to deliver relevant content to your visitors all the time.
3. Monetize Your Blog
There are ways you could monetize your blog. One way is to include ads from advertising platforms such as Taboola and Google AdSense. The money you would earn from ads could be enough for you to cater to the cost of running your blog and even leave you with some profits in the end.
Another way you can monetize your blog is via affiliate marketing. You could be making commissions each time someone makes a purchase using the affiliate links you post on your blog.
You could choose to focus either on using just ads or affiliate marketing, or a combination of both.
4. Sell Your Products
Selling your products on your blog could be another way to monetize your blog. You could sell digital products or tangible products such as print-on-demand caps, mugs, shirts, etcetera. With digital products, though, you would see lots of profits since you will not incur any delivery cost, unlike tangible items.
You could also build a team of affiliates who would help promote your products while you receive commissions from the sales they make. That way, you would be generating more revenue from different sources.
5. Have Exciting Blog Titles
You should make sure to use attention-catching titles for your blog posts. Click baits are great for grabbing the attention of people into opening your blog posts. Your focus here should be to catch their interest to open more blog posts, but you also want to ensure you are giving out valuable content that can keep their attention after opening your posts.
6. Use Guest Posts
Featuring guest posts of other content writers is a win-win for both parties. On the one hand, you save yourself so much time and effort in writing so many blog posts by featuring guest posts on your blog. On the other hand, you help the guest post writer by featuring on your blog a link that brings in more visitors to their site.
7. Infuse Your Personality
The truth is, people are attracted to blogs that have a personality. You must have heard it, ‘people follow people.’ So you want to make sure your blog carries your personality. You can do this by sharing anecdotes, jokes, personal photos, stories, etcetera. Doing this will attract people to your blog.
